Uhm... don't get me wrong, but Fury is only an expansion pack. Those weren't advertized for Pulse either (albeit Fury is quite bigger). So even if there would be lots of press campaigns and material - new people cannot get their hands on Fury without buying HD first.

Would make much more sense if it was a completely separated game (like W3SE was). If it comes out, there will be also material on the official sites I guess