I didn't play this before they removed the ads, so I missed my chance to complain. One of the videos posted here linked to this one as well:
http://www.youtube.com/watch?v=kX4f9zts6JM
It should not make you wait while the ad finishes playing. I'm surprised at how many people were ok with this crap.
1. If they think they aren't charging enough for the game to cover costs, charge more for the game. TV is not a good comparison (you aren't paying for anything specific), but movie theaters are. There should be no commercials before a movie.
They could be honest about it and offer ad-supported versions, and a more expensive version with no ads if it's truly such an issue.
With XL/2027, Red Bull must have funded development in some way, and as others have said the ads fit in with the design of the game. Racing has sponsors, so it's not like it doesn't make any sense for there to be some kind of ads, but they need to be designed appropriately - not as an apparent afterthought to be added to a loading screen that forces you to watch a whole commercial.
2. Does State Farm really want to insure people who play racing games like WipEout?