I must admit, the ads are annoying me more than they did initially...seems like I see it an average of every 3 races or so. I was playing through the 8-race tourney in the final campaign grid today and the ad popped up between 3 races in a row at one point. So, the frequency combined with the fact that it's the same damn ad over and over and over and also combined with the resultant longer loading times is making me a little crazy. Like I said before though, despite the fact that I'm not happy about it now, it won't stop me from playing. I also share the sentiments of whoever said that they'd purposefully go out of their way to avoid the company being advertised and go so far as to purchase from their competitor...I'm the exact same way.

Oh, and I can't stand the "Ahh, that's better!" line at the end of the absorb tutorial either...it makes me cringe every time...so cheesy IMO.