commercials in online loading screens?

[Cerium]

It's been touched on before, and after finishing an entirely offline session today, I've been spammed by the ads every 2-3 races. Adverts generally don't bug me when they're not effecting the game (See: Wipeout XL's Red Bull Ads. Those were kind of amusing), but these are.

Most of you already noticed, but the progress bar got bigger... kind of. There's actually two of em there mashed together.
The first is the standard "loading" progress bar; it's just as big as it was before and seems to do the exact same job. The new bit, where the mode icon used to be, is a timer for the ad. No matter how quickly the track loads, the bar will stop and tick along the timer portion until the ad plays out (as evident with the zone tracks from pure). Wonderful.

I get the whole money thing and... you know what? Screw it. I'm too tired to rant coherently anyway. All I can think of at this point is this:

State Farm? Really?