The one thing that bothers me the most is that the ads were added after I purchased the game. It feels a bit like a bait and switch almost. The ad is not that intrusive but I would certainly be concerned if another update put them on the HUD or something similar. Given that there is no recourse once its paid for its a bit disconcerning. I always assumed I would be able to assess this type of advertising through a game review before spending the money. That aside I do think WipeOut HD and Fury are excellent games. Was there anything in the EULA that hinted to allowing for this?