I have a few questions for Paul or anyone else at Studio Liverpool. (I hope they're reading this thread. )

1) Why are there now advertisements in the loading screens for players in the U.S. (or North America)?
2) Will ads be shown in other territories as well? If so, when?
3) How often are the ads shown? (e.g. every x minutes, every x races, etc.)
4) I presume there will be ads from other companies besides State Farm. Which companies might those be?
5) Is there any way to avoid or disable the ads?

And perhaps others could answer this one:
6) Did anyone from Sony or Studio Liverpool mention this new "feature" before it was implemented? I don't recall reading anything about it.