Does this price means that we'll not have a BRD release of WO:HD ?

In one hand, if we consider that "The only reason Prologue was so much was because the BR release couldn't be any cheaper, and to undercut it on PSN significantly would've made no sense as it'd kill the disc sales off " it necessarly means that we'll not have a BRD release.(except if Sony decides to retail it at the same price but Sony's not Santa Claus..)

But in the other hand it also could means that we'll have a BRD release with a higher price due to all retail costs.

Don' know what to think about it.