I was mainly thinking of them hitting the Gaming websites, Gametrailers, IGN, Gamespot etc. We all know games sales depends on reviews and lest be honest, there is a lot of bias from the gaming press.

Viral marketing does work. I remember the billboard advert for Fusion with the setting of London and a track going around it. It definitely caught my eyes as i didn't even know it was for Wipeout fusion!!!

This is supposed to be their flagship game for the PSN network. If they are going for TV ads and billboards, then it's got to be clever but also note that this game is downloadable only. I think these guys may have shot themselves in the foot by not making this into Blue Ray. But you can counter argue this by saying that the distribution method of delivering the game via the PS Store is far, far cheaper.

Anywho, only time will tell.