Guys the way the game is being distrbuted is the problem. You can't apply normal marketing tactics for a downloadable game. The best way to advertise the game would be through the Internet since the people who are more likely to be able to get hold of the game are those with Internet connections.

But thats the hard part, the Internet is so vast and big on the choices of which sites to advertise yur game. I'm sure Sony Marketing department has already looked into the matter. I would be suprised to see the game advertised on the streets and TV TBH.

If they do advertise the game on the TV, have a feeling it would be about the PSN network on a whole. The advert show casing multiple games currently available on the PSN network.