Yeah the family plan is gone, which is probably the biggest lost in this whole thing. However unless I'm wrong in interpreting how it works (and let's face it, that's entirely possible given MS hasn't done anything to inform the public about it), it seemed very similar to what was possible on PS3 at one point with the five PS3 account activation limit. You know, that thing that got reduced to two activations per account because people abused it. I don't see how that ten account limit would have worked and survived publisher pressure, or even pressure from MS itself.