That 3D Blueray disc playback was supposed to be in the last update.
I suppose there isn't exactly a rush for it, although if you have bought a Sony 3D TV and were promised 3D playback from the PS3 to be here earlier, which you would need to playback your one and only 3D disc, then you would be pretty miffed that it has taken so long.
Early 3D TV take up hasn't be so bad for Australian owners, at least they have had 3 State of Origin Rugby leauge matches, and 15 World Cup matches all broadcast live free to air over the last 2 months.
I wonder what they will do for content after tonight's last World Cup match though?
Those 3D specs are going to be gathering dust.

Looks like slim pickins in every other country 3D TV content wise, which I can't see giving people a reason to go out a buy one.