I was just about to ask if there's a facility on the website to set up a poll, asking whether people are a) more likely, b) less likely or c) indifferent to the notion of purchasing from State Farm as a result of their adverts.

If they see Wipeout players as their target audience, then it would be a nice piece of free market research for them if they happened to pass by. And if they didn't pass by, then it would be easy to send them a link to the results.

The defenders of the adverts seem to think that they are a necessary evil because of commercial pressures - but even from a commercial viewpoint, I think that State Farm are wasting their money.

Keep imagining buying a DVD of Bladerunner and finding that the adverts on that blimp thing at the start have been replaced by life insurance! Not a huge jump from what they are doing.

But yes .... if the adverts really have been pulled (and I really do hope they have) - then I guess this idea is already redundant.