Quote Originally Posted by Rubix42 View Post
Burnout has billboards with ads, it has vans driving around that feature Gilette fusion. None of these ads have made an effect on gameplay yet, but I don't doubt that someday they will.
That's not quite the same as a full-screen movie showing on your screen, preventing you from accessing the game until it has played until the end - basically forcing you to watch (unless you hurry out of the rooom, or mute your TV and cover your eyes while it lasts), now is it.