Does anyone else find it ironic that Wipeout - whose game universe is so hyper-commercialized - is now being crucified for being too commercialized?

Too bad State Farm (and whichever companies down the road) didn't make an ad more relevant to the game universe. Probably the same people complaining the loudest would be cheering State Farm for their creativity. But I can't imagine creating custom ads for each game would be cost-effective for anyone.