I raised an eyebrow back in the days of WO 2097 when I saw the Red Bull loading screens, but it didn't make me feel less immersed in the game. I'd probably react the same way if they enabled ads on loading screens: I wouldn't be pleased to see them, but in a certain, twisted way they actually add a sense of realism, seeing how horribly over-commercialized current racing events like Formula 1 are.
Also, like many, I'd give SL the benefit of the doubt that they are using the ad revenue for upcoming DLC, they've been doing a superb job so far IMO at a bargain price (heck, you can get like 4-5 LittleBigPlanet costumes at the price of Fury, and those take two days tops to make), so we really have no reason to question the means, so long as the end result is bigger, better and gets to us faster.![]()