They would want to sort any change of level differences between the ad's and the actual game volume real quick.
Otherwise I can see a class action being taken against SONY for blown surround set up's /TV's etc.
I had my suspicions,I wondered why Colin Berry from SL had sheepishly visited the forum on the 28th [same day the blog went up],I suppose it was to see the reaction from forum members about the news.
Seems we are not quite as in touch as a group as we used to be regarding all things wipeout.