If I'm not totally wrong, the game told me to download the patch if I want to start the game. Not 100% sure, though.
I have nothing agains some fitting adverts, really, but, seriously, what they do now is just f***ing annoying. It destroys the flow of the game for me.
Show some logos, why not, in duo-color or something, but I don't want a whole animated video advertisement or some misplayed graphics while playing. It sucks.