Well, I was thinking on some 'marketing' - what I usually do not do that much - and did come to a conclusion / proposal:
Sony (SL) may spent some (viz. 25 to 50) free copies to a number of players in the WOHD community for outstanding achievements to the community. Select those w/ most online time (level 50), most real records, WOHD problem solver awards , best mode pilot ... whatever.
That may be a little bit to late now as this should have been introduced during E3s Fury announcement I'd like that happen anyway.
Comments like 'Great - why didn't I think of that' to 'what a scrooge/retard' highly appreciated