This is a bit off topic, but how will SL and Sony attract/gain new buyers interested in this product? What are there plans of international advertisment on this product?

This product has 100% certainty that it will be only released on the Playstation Store Network.. Yes? The only advertisement campain currently for Wipeout HD has only been a few official trailers and some articles on commonly used gaming websites. Which have only gained the attention of hardcore enthusiasts at this rate. Will there be advertisments on TV adverts or on posters inside gaming stores before its release date to attract newer consumers, what are SL and Sony's plans to attact more possible buyers? It would be great to see Wipeout HD a huge success internationally, something like ten fold of the success stories of the handheld varients of the Wipeout games.