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Thread: How will Sony attract/gain new buyers interested in HD?

  1. #1
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    Default How will Sony attract/gain new buyers interested in HD?

    This is a bit off topic, but how will SL and Sony attract/gain new buyers interested in this product? What are there plans of international advertisment on this product?

    This product has 100% certainty that it will be only released on the Playstation Store Network.. Yes? The only advertisement campain currently for Wipeout HD has only been a few official trailers and some articles on commonly used gaming websites. Which have only gained the attention of hardcore enthusiasts at this rate. Will there be advertisments on TV adverts or on posters inside gaming stores before its release date to attract newer consumers, what are SL and Sony's plans to attact more possible buyers? It would be great to see Wipeout HD a huge success internationally, something like ten fold of the success stories of the handheld varients of the Wipeout games.

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    There will be some ads on the Store thanks to the new look, on PS3 and on PC. That is certain (There is that kind of image for every game, even PS1 releases sometimes). However I don't know for anything else.

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    Personally, I'd die for some well designed billboard ads - just don't think it's gonna happen. I barely see any game ad billboards anymore these days...

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    Sony has gotta get SOME sort of TV ad on. They need to raise a little hype otherwise the only people who will know it's out are the people who check game websites and the PSN constantly.

    I'm sure they've learned their lesson from Pulse. Or have they?

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    Quote Originally Posted by insertcoin View Post
    Sony has gotta get SOME sort of TV ad on. They need to raise a little hype otherwise the only people who will know it's out are the people who check game websites and the PSN constantly.

    I'm sure they've learned their lesson from Pulse. Or have they?
    That exactly what i was thinking about. There needs to be a much bigger hype on the promotion of this title, even promoting the game during the Red Bull Air race around the world on huge posters (maybe that extremme) but it could become a serious major seller that way. GobalGatheringl is coming down to Perth soon, some Wipeout promotions on poster with some of the best House, Electro, Dance, Trance artist that are involved in the game like 'Kraftwerk' will be peforming during that event. Damn what a good way to get the game promoted. Wipeout HD would become Platnium by years end!

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    Guys the way the game is being distrbuted is the problem. You can't apply normal marketing tactics for a downloadable game. The best way to advertise the game would be through the Internet since the people who are more likely to be able to get hold of the game are those with Internet connections.

    But thats the hard part, the Internet is so vast and big on the choices of which sites to advertise yur game. I'm sure Sony Marketing department has already looked into the matter. I would be suprised to see the game advertised on the streets and TV TBH.

    If they do advertise the game on the TV, have a feeling it would be about the PSN network on a whole. The advert show casing multiple games currently available on the PSN network.

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    I don't think there is that much to be concerned with really. Pixeljunk Eden did just fine as a downloadable title and it wasn't ever even advertised really. Just announced and put up for sale.

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    Consider the budget behind an 'ordinary' PSN title like Pixel Junk Eden, and then consider the budget behind wipEout HD.
    Would be interesting to know what kind of advertising Warhawk had. Anyone know?

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    A TV ad at the very least:
    http://au.youtube.com/watch?v=2x8Ft6C4VuY

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    So whos up for making the TV AD??

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