Do you really think that or have you just bought into the wishful thinking of MicroSoft & Apple?

If you've invested in an HD TV, have a quality surround sound set up and a good amplifier, the last thing you'll want to do is pay Steve Jobs through the arse for a 720p movie download from iTunes with a single audio track that's compressed to hell.

What you want is 1080p and high end uncompressed audio, and that's where Blu-Ray outstrips some mythical download service.