Quote:
Technology
Double Fusion has two client solutions: fusion.sdk™ and fusion.runtime™.
fusion.sdk™ is a traditional, developer implemented, dynamic in-game advertising solution, whereas fusion.runtime™ is an advanced technology that makes advertising placements possible without the need for source-code integration.
If it's the first option, it had to be integrated by SL. And we've seen that same screen with the Fury ad before it was the State Farm one, which leads me to believe they integrated fusion.sdk In which case they shot themselves in the foot double time: 1. ruin the look of the game, 2. disgust potential buyers.